PMG 360 is an end-to-end application that helps financial institutions see their clients in a new way. Leveraging PMG’s predictive analytics capability and behavioural segmentation models, you get insight into each individual client’s financial personality and the causal factors that can deepen your relationship with them, driving better business results.
We’re different
PMG 360 is fueled by over 15 years of our proprietary aggregated quantitative and qualitative Canadian financial consumer data and behavioural analysis.
Integrated with census data and your client’s data, it is analyzed using machine learning and behavioural analysis so PMG can predict future behaviours and unique client needs. All of this is then organized for you in advanced dashboards and metrics, facilitating timely and proactive engagement that increases loyalty and drives sales.
Simply put, we help you understand and deliver more value to your customers. This comprehensive view includes:
Retention and Engagement scoring
Uses machine learning to identify and prioritize clients most at risk and trigger opportunities with clients who exhibit the highest propensity to do more business with you.
Life Stage Segmentation
Classifies your clients into one of 13 financial consumer segments based on financial circumstances and their financial personality.
Trajectory Analysis
Allows you to benchmark and track financial progress for clients as they progress through each life stage segment.
Customer Lifetime Value
Deployed with industry-standard cost structures, this process uses three advanced models to assess current profitability, forecast annual profits, and calculate five-year totals per member, giving marketing and operations clear insight into their impact on the bottom line.
Share of Investable Assets
Provides a snapshot of a client’s financial balance sheet and your current share of wallet.
Next Best Product
Leverages various client and proprietary attributes to identify similar members (life stage, product mix, product usage etc). Makes product suggestions to ‘move the needle’ towards a more deeply serviced member.
Value of Advice and Relationship Factors
Recommend statistically qualified sets of advice that, when applied, can increase one’s financial success and engagement.
Liquid Asset Prediction
Predicts a range of liquid assets a member may possess; regardless of the depth of the current relationship. Places members into actionable ranges based on the Credit Union’s delivery strategy. (IE: 0-50k to advisors, 250+ to private wealth etc).
Take a sneak peak of the PMG 360 CRM dashboard.
The Opportunities and Benefits for your Business
01.
Identify and prioritize high potential activities with clients to increase loyalty and engagement.
02.
Engage clients with timely product and service offers aligned to their financial goals.
03.
Provide targeted advice to clients based on their unique needs and financial personality.
04.
Focus on opportunities to increase share of wallet with existing clients.
05.
Optimize performance of marketing and front-line sales activities and campaigns.
New Stage, New Challenge
Know when your members are close to a new life stage, so you can proactively engage them with the right content, next best actions and product recommendations to support them on their journey.
Keep Your Fans in the Stands
Identify and reconnect with disengaged members, rebuild relationships and regain their loyalty to your financial institution.
We’re just getting warmed up...
We are committed to building on the powerful capabilities of PMG 360. More enhancements to our behavioural segmentation and predictive analytics capabilities are planned. This includes:
Acquisition Journey Mapping:
Understanding the typical product adoption sequence from how and when a member was initially onboarded. This allows the financial institution to map out informed key acquisition journeys across varying scenarios. For example, what is the most common path to bring a brokered mortgage member to being fully serviced.
Product Performance Metrics:
Assess overall product performance—both on and off the books—using CLV and other key metrics.
Relationship Depth Scoring:
Enabling clients to identify and prioritize key members, proactively highlighting where there is risk with highly profitable relationships or large holdings (e.g., trust funds).
Comparative Analysis:
Enabling financial institutions to anonymously compare their own metrics to others’. Providing a secondary lens with which Financial institutions can analyze their own performance.
Time to Get Started
To learn how PMG 360 can help you know your clients even better and grow your business, contact us to book an introductory appointment today.