The PMG DifferenceOur difference is more than being really good at what we do. It’s our desire and dedication to advancing the industry and how our clients use and think about data
Crossing the quarter-century mark in business is no easy feat – especially in a mature and competitive marketplace. Canada is home to many excellent market research firms who are very good at what they do. They all promote quantitative and qualitative research capabilities, own (or have access to) consumer and business panels, and utilize similar data collection and analysis technologies. They also possess some level of skill in research design and statistics and use similar research methodologies. If you tasked all research companies with administering a quantitative survey on a national level, generally, the results would look similar.