Picture being able to access insights into the thoughts, needs, and feelings of your customers in real-time – now wouldn’t that be something
Being the leader in market research is why we exist. Creating innovative technologies that connect companies to their customers and markets is our vision.
We learned immediately that you cannot advance the study of human behaviour unless you own the technology platforms to do so. So we innovated.
When PMG entered the market research business 25 years ago, the lion’s share of quantitative data was collected by push button telephone, mall intercept surveys, general mail, and fax. Data analysis was typically univariate where insights confirmed hypothesis rather than informing new strategies.
In innovation, our goal is to advance the understanding of consumer decision-making through predictive models and next generation data capture applications. In this journey, we launched a segmentation examination that formed the foundational footprint in how we analyze data. This foundation was built on better interpretation of human behaviour characteristics, personality, psychology, life stage, and risk management factors. We call this P³.