The Power of Client Segmentation
‘Segmentation’ is an overused word in research and generally refers to simple crosstabs that compare...
Using Data Science to Improve the Value of Advice
In today’s business, increasing share of wallet and cross-sell opportunities are key business priorities for...
Webinar: Driving Market Re-Engagement Post-COVID in Financial Services
Driving Market Re-Engagement Post-COVID in Financial Services. Understanding the shift in financial consumer behaviour.
PMG Intelligence Collaborates with The Agency at Central 1 to Bring Industry-Leading Consumer Insights to the Credit Union System
The Agency is applying PMG’s proprietary Life Stage Segmentation and Value of Advice research as...