Studies
Supporting our clients through the applied study of key issues impacting their business
Our foundation was built on supporting our clients’ unique research needs. We have executed hundreds of proprietary studies and analyses for our clients across a diverse range of industry sectors and topic areas, and we have taken our extensive knowledge base to vertical market syndication. Today we offer syndicated studies in financial services, insurance, healthcare, risk management, pet and the pharmaceutical industry.

For the first time since the inception of our “Impact in the Workplace” research series, we will examine the individual and, importantly, the cumulative/interactive impact of common workplace conditions together in one study. This includes but is not limited to chronic pain, hypertension, high cholesterol, arthritis, migraine, diabetes, asthma, COPD, mental illness, GI issues, obesity, and insomnia. The research will investigate the impact of these conditions across key metrics such as absenteeism, presenteeism, and productivity/performance–including cost to the employer as it relates to benefits plan, drug plan, and disability management.
Canada’s group benefits market has undergone significant changes and the escalating issue of drug plan costs is forcing employers to re-evaluate how they approach group benefits planning. We have witnessed shifts in the behaviours of Plan Sponsors and Members as it relates to their engagement with group benefits and drug plans. Trying to balance value of the plan to Members, while managing costs is a key challenge many organizations face. This year’s study continues our examination of cost containment strategies and how to best drive Plan Members to change their own behavior to have a positive impact on costs without needing to eliminate coverage/overall value.
In our 2016 benchmark study, PMG’s segmentation research explored the impact of robo-advice across life stage and wealth segments. To track investor attitudes toward the robo-advice self-serve model and digital services, we continued our research with the 2018 Robo-Advice Impact Assessment. The primary purpose of this study was to continue our examination into the attitudes Canadians have toward the robo-advisor model and measure the impact these types of digital solutions have on the traditional advice proposition.
The hearing health market is staged to experience dramatic changes in the next five years and the impact of these changes will be disruptive. New competitors will enter the hearing health space offering multi-purpose devices which provide customized amplification as well as phone, TV and app connectivity. New channels, both online and traditional retail, will begin to participate in delivering these solutions in a variety of approaches. To help bridge the gap in understanding today’s and tomorrow’s hearing health consumer, we are excited to introduce The Changing Hearing Healthcare Market Study; Examining the motivation and behaviors of the new hearing healthcare consumer.
This study uncovers what actions financial services providers can take that will drive Millennials to place new business with that provider or increase their existing share of wallet. The results of this study will help financial firms crystallize expected ROIs on marketing campaigns, new products, changes to existing products, etc. and inform senior management on strategic decisions for growing their share of the Millennial market.
In 2017, PMG conducted its first Carbon Monoxide: Benchmarking Canadian Attitudes and Behaviours study. This study provided critical insights into this leading cause of accidental poisoning in Canada. It established a benchmark of Canadian homeowners’ and tenants’ views, knowledge, and perceptions of the risks related to carbon monoxide (CO). To continue tracking Canadians’ behaviours and knowledge, PMG followed up this research with the 2018 Carbon Monoxide: Canadian Attitudes and Behaviours study.
For the past decade we have been examining what makes someone financially healthy and the nature versus nurture principle. In this journey we have identified the specific factors that have the greatest contribution to financial success and have made connections to how people interact with advice, wealth, insurance products, and channels. Depending on a person’s age, the financial services industry can influence between 20 to 40 percent of where they will end up in retirement. Our causal analysis helps provide the industry with a roadmap to support advice, product, and technology/digital strategies while considering life stage roadblocks that affect the probability of healthy financial outcomes.
The overall purpose of this project is to support marketing, product, digital and distribution strategies by providing an in-depth understanding of the advisors’ businesses and how to most meaningfully maximize advisor retention, acquisition, and share of AUM. More specifically, the analysis provides subscribers exhaustive insight into financial advisors and their practice from an attitudinal, behavioural, operational, and personality viewpoint. The 2020 report includes a national quantitative research survey of financial advisors across MFDA, IIROC and MGA channels.
PMG Intelligence is please to introduce the 2020 Pet Wellness Consumer Review. This foundational quantitative examination of more than 2,000 PetParents nationally will examine evolving behaviours toward pet wellness, attitudes toward expanding products and service categories, engagement and attitudes toward veterinary services, attitudes and behaviours towards pharmaceutical and nutraceuticals, adoption of Pet Insurance instruments, analysis of pet food consumption behaviours, as well as, an examination of alternative and emerging wellness products and services.
Want More Information on This Project?
To receive a detailed prospectus in PDF format by email on this study please provide the following:
