Access to insights at the drop of a dime
Panels fulfill two very important functions: they offer efficient access to customer and market feedback and they also play an invaluable role in benchmarking. PMG’s panel services deliver on both. With this, over the past 25 years we have built significant consumer and business panel resources and through research syndication have established benchmarks across an array of industry sectors and topic areas.
The challenge in market research today is that the checks and balances in the research samples used through panel providers are often not connected to any regulatory requirement. The graph that shows the results to the survey is only as good as the methodology behind it. The holistic nature of our panel recruitment and data verification process delivers reliable insights and contributes to our ability to maintain a highly engaged respondent base.
In terms of scale, through our proprietary panels and partners, we have access to hundreds of thousands of panelists that are represented across a wide range of demographic, socio-economic and geographic characteristics.
Obtaining the time of engineers, physicians, executives, business managers, and industry professionals is a very specific skill set, and one that we possess. Across both personal interviewing and online survey disciplines we have established ourselves as one of the top firms in this category. Through strategic partnerships and building targeted panels through hundreds of research engagements, we provide our clients with a unique opportunity to connect to their market.
Establishing a proprietary research panel can pay huge dividends in cost savings and timeliness in capturing insights from customers. Custom online research panels are transforming the way companies gather information from their customers and integrate insights into their planning processes.
Leveraging our existing technology, we can design a panel management solution that is customized to fit your organization’s specific needs. Moreover, it can interact with market panels to provide insights beyond your existing customer database.