Our Client Experience

Given the nature of our work, confidentiality is paramount to success. So we can tell you about the type of clients and projects we’ve worked with and our current client list

We’ve been to war side-by-side with a variety of clients in variety of battles.

Building Materials: For one client, our strategy stood their sales plan on its head and pointed them to a new market they weren’t considering. Fifteen years later, they are the market leader and profit leader in their category.

Our work for another client convinced us and them that the best course of action was to sell the company at its peak value.

For yet another client, our recommendation was a complete re-thinking of their manufacturing base, their channel strategy and product offering. Unfortunately, it’s not what they wanted to hear. They are down-sizing and struggling with survival.

Municipalities: Our business and marketing plan for one municipal client’s largest recreational facility recommended a new business plan, new org chart, new fees and new accountabilities.

For an eastern Ontario-based municipality, we focused their economic development marketing efforts on Quebec-based businesses and their community’s untapped strengths resulting in businesses re-locating to the city.

Packaged Goods: For one client, a snack food manufacturer, research led to the narrow door – a guerilla approach to marketing that kept the client one step ahead of the behemoth and let them grow share and presence.

For a beauty products client we were able to point them to multiple markets while confirming a premium price point opportunity.

Manufacturing: One of our clients suffered from increased pressure and competitiveness from China-based manufacturers.  Our research uncovered that the opportunity for success existed in redefining their distributor and key account strategy and we recommended a different approach to growing their business in North America.  This incorporated a segmentation approach to focusing efforts on best-fit markets where quality and availability were viewed as the key purchase driver, not just price. 

Public Sector: Our client knew that approximately half their communications campaign was working – they just weren’t sure which half!  Our work involved a ground-breaking segmentation study to understand how ordinary people view and categorize risk in their daily lives. The segmentation insights will deliver a communications plan aligning messaging against a new definition of priorized audiences – so that they know all of their campaign is delivering results.

Social Marketing: Getting residents to actually stop using pesticides and change long-time habits is a tall order. We designed and executed public research to identify the obstacles and barriers. More importantly, we developed a communications plan based on our Ten Rules of Social Marketing that created real, measurable, long-term reduction in the use of pesticides.