Communications Counsel

The debate about whether creativity or analysis is more important in marketing has been around for years. Many marketers and agencies have proposed that there must be a trade-off between the two. We believe that argument is flawed. It is not true that by doing more analysis, marketers need to be less creative; in fact, the reverse is true. By being more scientific, they can focus their creative efforts on the activities that will yield the best return on the investment.

And Communications Intelligence will delve into the mind of your customer to understand the language they speak when they think of your product. It will help you understand their dreams, their aspirations and their worries in life and how your product or service fits into that mindset.

Communications intelligence and planning must encompass employees, stakeholders, the traditional media, the new media, distributors, retailers, residents, customers and prospective customers.

It will deliver key messages, new and emerging media tactics, brand opportunities. It will isolate how to better connect with your customers and markets.

We can help you uncover communications intelligence and develop a strategic Communications Plan for delivery to the advertising agency complete with Goals, Objectives, Tactics and Key Messages so that the ad agency can do what they do best – create impactful, behaviour changing advertising based on market intelligence.

Our Communications Intelligence arsenal includes:

• Communications Planning

• Price Testing

• Brand Assessment

• Creative Research

  • Key Messages

  • Positioning

  • Competitive Products